I have been going here since day one, and hopefully the rifle I ever buy is from them. I have gotten loans, sold stuff, and bought a bunch of stuff from them over the course of their 6 years. I love this place (too much probably). When it comes to tools and other gear, they have a metric crap load of them that are priced very fair. They have a better in stock selection that most sporting goods stores, and priced for a no middle man philosophy.
If you need a loan, they give you a fair price for what you have. Bottom line, they have a very comfortable welcoming feel with a wide selection of services to the public. The staff is awesome, and friendly.